I do a lot of my grocery shopping at a specific store which has some great deals. I haven’t been there for a while but stopped by yesterday for two heads of lettuce, some ranch dip, sour cream, coffee creamer, one cucumber, a green pepper, and two boxes of Uncle Ben’s rice. (Just seeing if you are paying attention…)
Next to the store is a huge new net which I’ve seen for the first time. It could only be one thing, the new Top Golf Utah.
No animals were harmed and no property violated during the taking of this photo…
I drove into the parking lot and got my phone out to take a picture. I had to drive to the end of the lot to get a wide shot, some 150-200 yards from the main building. I know distances like that because, well, I’m a golfer. At that point a macho construction worker came up to my car and asked “what are you doing?” I said, “taking a picture.” He then responded with class, “no you’re not. You’re trespassing. You can’t take a picture.”
So I drove a few feet to the street, got my phone out, and took a picture while not trespassing. Thanks douche. I’m only posting the photo for hundreds of thousands of visitors to see…
Anyway, looks like the Top Golf is coming along. I’m still not sure how it will make money in the Utah environment however.
Hopefully when it opens they’ll let me in the parking lot and perhaps even shoot a picture with a cell phone camera. I know, I know. It’s a lot to ask.
Top Golf
In the previous Hooked On Blog article the opening of a new Top Golf location in the Salt Lake City area was announced. Top Golf is a very successful business model, a “Dave and Busters with a driving range” sort of gig. The atmosphere is one of hot wings, hack golf swings, and flowing rivers of alcohol.
A great business model indeed, but will it fly in Utah?
Utah isn’t just another state. It is planet all its own. As a lifelong non-Mormon resident of Utah I’ve got some insight and comments which Top Golf may have not considered in their Utah location’s business plan. I’ll attempt to pen them in an entertaining top 10 list, without ruffling too many feathers with the local predominant religion.
Ah hell with it. Never mind. Let’s poke some fun…
Top 10 Hurdles Top Golf’s Utah Location Will Face
- 3.2% beer: We Utahns are not “adult” enough to drink beer as strong as the rest of the world. Our legislature has our backs though! Next year the new “wipe the citizen’s asses for them” bill will be passed too!
- Green jello: I hope Top Golf has a great green jello recipe. That nasty stuff is popular here amongst the Utahns. Make a few extra bucks by putting shredded coconut inside. It’s an all-out barf fest!
- Cheap patrons: Top Golf’s servers should have a second job. Utahns are notoriously bad tippers, if they tip at all.
- Black market booze runs to Evanston, Wyoming: IF Top Golf gets a liquor licence (see #5), I hope they’ve factored lower profits on booze sales into their business plan. The state runs the booze here. Citizens as well as businesses who have liquor licences must buy from the state and it costs far more than in neighboring states. Top Golf could do like the rest of us heathens: make a monthly top secret drive up to Evanston, Wyoming and fill the car up with cheap booze. Just hope to hell you don’t get caught by the highway patrol. Oh, and pick me up some bottle rockets and throw $10 on the lottery for me while you’re up there.
- Liquor licence: There are a fixed number of liquor licences available and all sorts of funky laws and regulations involved in getting one. Top Golf should be brushed up on the ever-changing, ever-bizarre Utah liquor laws. You know, do the macarena and recite shakespeare in latin backwards. Also, make sure the Top Golf location isn’t within 98 square miles of a Mormon ward house or no booze licence for you.
- Extra highchairs and booster seats: Utahns looooove to procreate. The average children per household is 17 here in Utah, not to be confused with the number of wives. When families come with all their babies (and wives), Top Golf had better have enough highchairs and booster seats ready to roll.
- Ice cream: Does Top Golf serve ice cream in their current locations? One SURE way to assure profitability in Utah is sell ice cream. Lots of it. Bank on it.
- Snow: We get snow here in Utah, usually quite a bit. It’s damn cold here for half the year too. The Utah Top Golf location must have some kind of heated bays or enclosed structure or there will be NO customers in the winter!
- LOTS of appetizers: We have a very strange law here in Utah with regards to selling any drinks stronger than 3.2% beer (yes I know that comes as a surprise). It is illegal for a restaurant to serve alcohol stronger than 3.2% beer unless the consumer is ordering food. Most restaurants with bars here get around this dumb law by offering a 99 cent order of chips or some other cheap appetizer. In fact, one can order a drink and get around the law by simply telling the waiter that he/she “intends” to order food at some point.
- Zion curtain: The idiots in the legislature think that if an under age person sees an alcoholic drink being poured, that the under age person will lose all control and begin drinking. So they passed a law that restaurants who serve alcohol must erect a “wall” between the seating and the bar. The restaurants made a mockery of this by first making the wall two feet high, as the legislature didn’t specify the height of the wall. After the legislature changed their rules on height, restaurants made the wall glass! Top Golf may need to erect one of these walls, known as a “Zion Curtain,” so that youngsters can’t “see” drinks being poured. When I was under age I saw my mom and dad pour cocktails every day at exactly 5 PM and look how I turned out. Oh, perhaps I’m not a good example.
- (Bonus) 21-year-old telepathic servers: Top Golf should only hire telepathic servers over 21 years old. It is illegal for a server in Utah to ask the customer if they want to see a wine list. Only if asked can the server give the wine list to a customer. Further, and I experienced this personally, the server must be 21 or older to give the customer a wine list. I had a 19 year old young lady as my server at a restaurant once who I asked a for a wine list. She told me she could not give it to me because she was under 21, and had to go get another server who was 21, who I then had to once again ask. My reaction was, “so it is illegal for you to give me a piece of paper with printed letters in the alphabet which form words, one of which is wine?” Her answer, “yes.” So there you have it. An under age person might lose all self control if they so much as read a word related to alcohol! Welcome to Utah.
There you go Top Golf. Hope these items above help you succeed because it is quite obvious the local government doesn’t want you to if you sell alcohol!
The golf industry is “struggling,” right? Tell that to one of, if not THE fastest growing golf companies in the world, Top Golf. Top Golf is a driving range on steroids, complete with all sorts of fun ways to hit balls and enjoy some food and frosty beverages.
Top Golf
Top Golf has announced plans to open a massive location here in the Salt Lake area, in the city of Midvale. I do my grocery shopping at a store right next to the location which is about five minutes from my house. How convenient.
I find it very telling that a successful company sees fit to INVEST in the Salt Lake golf industry while the city of Salt Lake is desperately trying to close courses which are losing money. Can you say mismanagement? I would presume that Top Golf does some pretty detailed research before they decide to dump millions of investment dollars into a new facility, to make sure it will be successful. I’m happy to see that the Salt Lake area is worthy of such a venture.
I do understand that Top Golf isn’t exactly real golf. You can rent clubs and you’re in a sort of a “Dave and Busters” or “Buffalo Wild Wings” atmosphere. The good ways it is not like real golf is that anyone can participate, and it doesn’t take 4-5-6 hours to play. I hear Top Golf can be as expensive or even more than a round of golf however.
It is sad that the city has screwed up its golf division so badly. During the years when the golf courses were making profits the city diverted those funds to its coffers and funded other money-losing amenities like tennis courts and who knows what, rather than saving the money for improvements or a rainy day. The courses and the supporting infrastructure now need improvements while at the same time that rainy day came. Now there’s no money, so the city’s answer is to close the courses.
That is stupid.
Not well played Salt Lake City.
What will happen to the land if they do close any courses? The land will be turned into a park or sold. Yeah great. A park generates NO revenue, unlike a golf course which generates cash flow through tee times, driving range, food and beverage, leagues, and equipment/apparel sales. A park would not produce any tax revenue or generate any kind of economic flow. And a park would not employee the number of people a golf course does. Think about a golf course’s staff: pro shop, food and beverage staff, maintenance. We’re talking hundreds of thousands of dollars per course in employee income (taxes, spending money, and so on) which will simply go away from the city/state economy.
Maybe the courses are in the red a little bit in this down economy, but the total dollars lost between taxes, wages, tee times, range balls, food/beverage, retail sales, will have a far greater impact on the local and state economy. Unfortunately the city mayor and council can’t think past their initial bean counts it would seem.
Golfers are also mad that somehow the “bike loving” mayor managed to find some $8 million in city funds to pay for bike paths but can’t find a fraction of that to keep the courses running and fixed up.
Say, how many dollars does the city bring in from bike revenue? I’m guessing about zero.
Thanks to Click2Houston.com for the bonehead of the week report of a Jaguar driver who found his way onto a Top Golf driving range in Houston. He then, of course, became a target for the golfers. Sounds fun.
A man in a white Jaguar gave a new meaning to the term driving range last Saturday.
Houston police said they went out to Top Golf along the Katy Freeway and State Highway 6 after a man reportedly started driving his car over the course.
Viewer Josh Putt sent Local 2 pictures of the car. Putt said patrons apparently made the Jaguar a target, and began pelting it with golf balls.
Workers were eventually able to corral the car into a corner with a ball-collecting cart.
A security guard detained the driver and called police, but no one was arrested.
I wonder if the driver politely asked to play through?
HOGWire – Golf Industry News
