I usually reserve golf press releases for the Hooked On Golf Blog sister site HogWire.biz. I get so many press releases submitted it is quite stunning. I decided to build the HOGWire site just as a golf newswire. That said, I have a special place in my golf heart for Ben Hogan irons. As many of you probably already know, I’m still gaming a set of 2002 Ben Hogan Apex Edge Pro’s. I’ve had those in the bag for two club championships, 2nd in the city amateur, and countless $2.00 nassau victories.
This PR below is “special” enough to warrant a mention here. I’m excited to see the Ben Hogan name back in the game, so to speak. I have a now 10+ year golf business relationship with Terry Koehler, President and CEO of Ben Hogan golf. Terry is a pioneer in golf club design. I’ve reviewed his Eidolon wedges and SCOR wedges in years past. I’ve had at least two of Terry’s club designs in my gamer bag ever since 2006. No other club or club designer can claim that honor.
With that all said, I’m excited to hear this news about the new Ben Hogan Golf irons and wedges. I’m hoping, as such a loyalist of the brand, and one who has had such a great relationship with Terry, to be one of the first to review these. I’m working on that.
These clubs employ a concept I’ve lobbied for a few years now, putting the loft numbers on the clubs rather than an arbitrary number like “8.” Golf companies have juiced up clubs so much, an 8-iron is no longer an 8-iron.
The last great reason I’m anxious to get my hands on these Hogans? The model number of the wedges: TK-15. As in “Tony Korologos – 15.” Yes, I’m sure that’s why they came up with that naming convention.
Ben Hogan Golf Press Release Below
Ben Hogan Golf Equipment Company is pleased to announce that we are now taking orders for the new Ft. Worth 15 irons and TK 15 wedges – allowing golfers to once again become a “Hogan Player.”
“Everybody is well aware of the stories of how committed Mr. Hogan was to producing high quality golf equipment,” said Terry Koehler, President/CEO of Ben Hogan Golf Equipment Company. “We continue this commitment today. We also understand that while golfers are extremely excited about new products, buying a set of premium irons and wedges is a large purchase, so we want to assure them that we will stand behind our products to provide them with the best experience possible.”
“We encourage every consumer to go through our revolutionary HoganFit™ online analysis and fitting system,” said Koehler. Unlike anything in the industry, the HoganFit™ online analysis and fitting system provides golfers with their own unique loft matrix, aligning precision gapping throughout the set.
“The HoganFit™ system was created to give golfers a way to determine their own unique and perfect loft matrix that will optimize their precision and distance control,” added Koehler. “With 44 loft options available, only Ben Hogan Golf Equipment Company will provide the most accurately custom-matched set of irons in golf. It’s the only way to bring precision back to iron and wedge play.”
Almost every golf ad you see says their product can add distance to your drives. I was very confused when I heard Eidolon Golf make the same claim about their V-Sole Wedges. How can a wedge add yards to your drives? We’re about to find out.
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HOGWire – Golf Industry News
