A few days ago I did a “first look” post for Cork Tree, a company that makes some cool cork putter grips. I do these first look posts to help get the word out about the products I receive, very quickly after I receive them. I often take quite a long time on my reviews, since I take them seriously unlike other fly-by sites. So the reviews can take a while. The first look gives my readers a teaser to spark some interest, and gives the company that sent in the product some web juice while I’m doing my more lengthy review process.
As usual, I distribute links to the posts on all the social networks I have, including Twitter. I was thrilled to see that my retweeted first look tweet (yes sounds ridiculous) had some 1,400 favorites and 1,400 retweets.
Those numbers blew away my previous best, which were maybe just 100 or 200. I thought it was a little funky that this tweet had so much action though. The tweet is from Cork Tree’s twitter, and they only have 227 followers as of today’s date. How could a Twitter account with 227 followers generate such interaction?
Out of curiosity I looked at a few of their other tweets and noticed a very interesting pattern. Many tweets would have no action, or perhaps 3-4 retweets or favorites. Then there would be a tweet with 1.4K favorites and 1.4K retweets. Hmmm. A little fishy. The numbers of retweets/favorites on these “popular” tweets is almost always 1,384, or 3-4 tweets above that. This smells as fishy as Ian Poulter’s five balls in the water last week.
Magic number 1,384
I’m not going to say that Cork Tree is engaging in some kind of social networking fraud. I don’t care. Maybe some bot or some hacker who is trying to help them is behind this.
Either way, I’ll be reviewing the Cork grip soon. Can’t wait to see how many retweets that one gets.
My guess is it will be 1,384.
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