Here is an article about a new partnership between Turner Sports (a division of Time Warner) and the two biggest golf sites on the web, PGA.com and PGATOUR.com.
Turner will be handling the internet and “mobile” mediums. Internet is obvious but mobile could mean cell phone or PDA broadcasts as well as other electronic devices. I do remember getting a note from a guy (I’m trying to remember who) who told me about a PGA tournament where they passed out electronic devices to the gallery which had some kind of live broadcast and live scoring.
It will be cool to see what Turner New Media will be able to do. They’re certainly pioneers in electronic sports media.
They had free trials of xm radios at the Bridgestone Invitational. Apparently, you were allowed to walk around with one and earphones for the day and then turn it back in. I don’t know if you could listen to music on them or if it was dedicated solely to the golf coverage.
“pod” or “web” casts on mobile devices (read: your cell phone) in ’08 (my prediction). Sponsors and spectators are sick of the gauntlet of tents.