One of my favorite companies, Bobby Jones, has announced that their new series of wedges is now available for purchase. Check out my interview in the video below where my buddy Jesse Ortiz tells me about these wedges he worked on along with Dave Pelz.
Bobby Jones’ Press Release
FOR IMMEDIATE NEWS RELEASE
April 24, 2008
Bobby Jones Golf Company Begins Sales of Pelz Wedge Collection by Jesse Ortiz
Direct-Response Television Campaign Launches Marketing Efforts
HAYWARD, Calif. – The Bobby Jones Golf Company has commenced sales for its first ever lineup of wedges, the Bobby Jones – Pelz Wedge Collection by Jesse Ortiz. Continuing its pace as one of the most progressive, dynamic golf equipment manufacturers in the world, the company is launching a direct-response television campaign on The Golf Channel. The 30-minute advertising program – which follows the success of the company’s inaugural campaign to promote its award-winning Hybrid – begins airing at 12:30 p.m. EST on Friday, April 25.
For a 3-minute program preview and other Pelz Wedge downloads, please visit BobbyJonesGolf.com/Media/index.html
“The introduction of the Bobby Jones – Pelz Wedges represents a monumental shift in the way wedges can – and should – be developed,” said Jesse Ortiz, Chief Designer for Bobby Jones Golf. “Through an extensive collaboration and research program, we have made advancements to wedge technology not seen in over fifty years. Our marketing approach delivers a simple, yet compelling message: With practice and play, the grooves on your existing wedges quickly wear and lose their desired spin effectiveness. The Bobby Jones – Pelz Wedges are designed to retain groove strength and spin properties, thus increasing durability and improving short-game play.”
Ortiz joined forces with golf’s short-game guru Dave Pelz to develop the wedges. The duo will serve as centerpieces of the clubs’ marketing program, which also includes electronic outreach, retail relationship management and public relations.
“It is an honor to become part of the Bobby Jones legend by working with golf’s most ingenious designer, Jesse Ortiz,” said Pelz. “His passion for the game, and for improving performance on the course, has once again resulted in a finely crafted set of clubs.”
In the month of April, prior to the clubs’ release, over 2,000 Bobby Jones Wedges were reserved by golfers looking to become the first to take advantage of the new technology. The company expects the new wedges to experience success similar to that of its Jesse Ortiz Hybrid, which increased 2007 annual revenues five-fold.
The Bobby Jones – Pelz Wedge Collection by Jesse Ortiz includes the 52-degree Gap Wedge (available with four-degree bounce), the 56-degree Sand Wedge (available with 10-degree or 14-degree bounce), the 60-degree Lob Wedge (available with a 4-degree or 8-degree bounce), and the 64-degree Extra-lofted X Wedge (available with 4-degree bounce). Custom lengths and lies are available at no additional cost. Custom sole grinding options are available upon request, and are produced directly within the Jesse Ortiz Design Studio in Hayward, Calif.
The Bobby Jones Wedge Collection is available at BobbyJonesWedges.com or by calling (800) 366-1989, as well as through various in-store and online retail partners. A complete list of Bobby Jones Golf retailer partners is available on the company’s website.
About The Bobby Jones Golf Company
Under Chief Designer Jesse Ortiz, the Bobby Jones Golf Company manufactures innovative, premium-quality metal woods and wedges that appeal to professionals and amateurs alike. The company has an exclusive, worldwide license agreement with the Bobby Jones family heirs (known as The Jonesheirs) and the internationally renowned Hartmarx Corporation for the use of the Bobby Jones name for golf equipment and golf accessories, including items such as bags, balls, shoes, hats, gloves and other product lines. Under the agreement, the company has the exclusive sublicensing rights with third parties for the aforementioned items, including clubs. To read about Jesse Ortiz’ contrarian thoughts on golf and club design, visit his new blog at www.JesseOrtizDesignStudio.com. For more information on the Bobby Jones Golf Company and its lineup of Jesse Ortiz products, visit www.BobbyJonesGolf.com.
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Bobby Jones Wedge Collection – Television Marketing Schedule
The Golf Channel – thru May 4, 2008
Day Date Time (EST)
Fri April 25 12:30 p.m.
Sat April 26 8 a.m.
Mon April 28 2:30 p.m.
Tues April 29 5:30 p.m.
Wed April 30 2:30 p.m.
Thurs May 1 8:00 a.m.
Fri May 2 12:30 p.m.
Sat May 3 Noon
Sun May 4 6:00 a.m.
HOGWire – Golf Industry News
